Emerging Trade Opportunities in Vietnam for 2025

Vietnam, a country most well-known for its picturesque landscapes, has more to offer in 2025 than is often recognized. Prime Minister Pham Minh Chinh recently said as much, commenting, “Vietnam’s investment environment has been continuously reformed to make it easier for foreign investors.”

Consistently placed in the top 12 most successful countries for Foreign Direct Investment (FDI) attraction, the country strives to be a welcoming and reliable destination for foreign investors, fostering a healthy environment for growth.

Vietnam’s Economic Growth in 2025

Halfway through 2025, Vietnam’s Gross Domestic Product (GDP) has grown 7.52%, its fastest pace in 15 years. Moderating at 6.8, the economy is forecasted to settle around 6.5% in 2026. In a time of economic instability and tariff disputes, Vietnam looks to be a prime destination for investment, with a diverse range of profitable sectors. This guide will offer you a list of Vietnam’s top emerging trade opportunities.

Top 6 Emerging Trade Opportunities in Vietnam

  1. Green Energy and Sustainability

At the COP26 World Leaders’ Summit in 2021, Vietnam announced its commitment to achieving net-zero emissions by 2050. In line with that goal, the country plans to deemphasize coal power plants, ceasing new construction by 2030. This opens up new opportunities for environmentally friendly tech like solar, wind, and Electric Vehicles (EVs). It’s good news all around for foreign investors, including tech startups.

Trending products: EV components, clean energy infrastructure, and energy management software.

  1. Information and Communication Technology

Thanks to Samsung’s heavy investment in Vietnam, boasting multiple manufacturing plants, the country is a powerhouse in tech exports. This means a high smartphone penetration rate, with an average usage of 84%, well above the global average. More than that, Vietnam’s Information and Communication Technology (ICT) industry is experiencing exponential growth equivalent to USD 165.9 billion. The country is gaining traction in blockchain development, cloud computing, and artificial intelligence. According to the Ministry of Information and Communications, Vietnam’s ICT sector is aiming for USD 170 billion in revenue by the end of 2025. If they achieve that goal, the ICT sector would account for over 12% of national GDP.

Trending products: smartphone semiconductors and smart manufacturing systems. 

  1. Retail and Consumer Goods

With a growing middle class and a rise in spending power, Vietnam’s demand for premium and branded products has increased. With the help of e-commerce, buying has never been easier, and the variety of products has never been higher. Vietnam’s government supports this rising consumer behavior by reducing the value-added tax (VAT) from 10 to 8% on essential goods. This means that production costs are more affordable, boosting profits and encouraging purchases.

Trending products: home appliances, personal care, and organic products.

  1. Agri-Tech and Sustainable Agriculture

Vietnam is commonly known as a global exporter of rice, coffee, seafood, and pepper. But in 2025, it’s beginning to embrace agricultural technology as a tool to modernize its farming practices and ensure food security. One of the innovations is the use of blockchain to track products throughout the supply chain, from farm to home. There’s also a growing demand for IoT-based farming solutions to monitor operations, crop analytics, water-saving irrigation, and organic farming methods. Another booming business is cold chain logistics, keeping temperature-sensitive products safe and ensuring their quality.

Trending products: sustainable fertilizers, cold chain logistics, and blockchain traceability systems.

  1. E-commerce and Digital Services

Strengthening both domestic and international supply chains, Vietnam’s virtual marketplace supports agricultural sales and cross-border trades. Not only that, but digital services benefit other industries, from ride-hailing to food delivery. This is most apparent from the projection of Vietnam’s e-commerce market crossing USD 49 billion in 2025, a 45 billion increase from the previous decade. To keep updated on the conversation, the major players to look out for are none other than Shopee and Lazada.

Trending products: e-commerce platforms, Software as a Service (SaaS), and mobile payment systems.

  1. Tourism Infrastructure

Taking advantage of its beautiful landscape, Vietnam is receiving Foreign Direct Investment (FDI) of up to USD 40 million in March 2025. This attracts plenty of opportunities for infrastructure developers, from expressways to boutique hotels and eco-resorts. Last year alone, Vietnam’s international tourists rose 40%, benefiting the hospitality and entertainment sectors. Beyond new construction, Vietnam’s digital push opens its trade doors for travel tech and data analytics, welcoming a modern age of digital infrastructure.

Pros of Entering the Vietnam Market in 2025

  • Lower Tariffs 

Vietnamese goods hold a steady 20% lower tariff than the 46% previously proposed by President Trump. While the United States strengthens tariffs on China and other regions, Vietnam stands to benefit. However, goods like footwear and wooden furniture are hit particularly hard, presenting opportunities for trade in other sectors.

  • Open-door Policy

Since 1986, Vietnam has made the bold transition to a market-oriented economy, attracting foreign investment. But over time, the country has signed more than a dozen agreements with specific regions, like the European Union–Vietnam Free Trade Agreement in 2019, which promotes the export of Vietnam’s textile industries to the EU market and enables the import of advanced EU products.

  • Strategic Location

With a capital city close to China, Vietnam remains a top choice for diversifying businesses, regularly referred to as the China+1 supply chain strategy. This means that if you establish a branch in Vietnam, your business can have a presence in China while not solely relying on it for profit.

Kickstart your Business in Vietnam with Double M

Vietnam’s economy is on the rise. It’s seeing an uptick in foreign investment, growing GDP, open-door policies, and a bevy of emerging trade opportunities. By looking at the current trends: green energy, communications technology, consumer goods, sustainable agriculture, e-commerce, and tourism infrastructure, you’re ready to dive into the wild but wonderful market of Vietnam.

What’s the wait? Make 2025 the year your business finds a home in Vietnam. If you’re wondering where to start, reach out to us and let Double M guide you from the ground up! We have a dedicated market research team that will help you get the lay of the land, with additional services to make all your business decisions easier.