Go Mobile

Go Mobile, a company specializing in performance campaigns and full-cycle digital promotion services, sought to expand its operations into Indonesia. To navigate the complex legal and regulatory environment and ensure compliance with local standards, Go Mobile engaged Double M. The objective was to provide thorough legal and regulatory research to support Go Mobile’s successful entry and operations within the Indonesian market.

Scope of Service:

Double M provided a range of services tailored to Go Mobile’s needs:

  1. Regulatory Compliance Assessment:
    • Legal Framework Analysis: Conducted a detailed analysis of Indonesian laws and regulations related to digital marketing and advertising. Identified key legal requirements impacting digital promotion services, including regulations on online advertising, electronic commerce, and digital content.
    • Compliance Verification: Evaluated Go Mobile’s proposed business activities to ensure they met Indonesian regulatory standards. Provided insights into necessary adjustments to align with local laws and practices.
  2. Licensing and Permits:
    • License Identification: Identified and detailed the specific licenses and permits required for operating digital promotion services in Indonesia. This included advertising licenses, business registration requirements, and any sector-specific authorizations needed for digital marketing activities.
  3. Data Protection Compliance:
    • Local Data Protection Laws Review: Analyzed Indonesian data protection regulations to ensure compliance with laws related to user data and privacy. Reviewed requirements under the Personal Data Protection Act (PDPA) and other relevant regulations to safeguard user information and ensure proper handling of data.
    • Privacy and Security Practices: Provided guidance on implementing best practices for data privacy and security in digital marketing campaigns, including user consent, data protection policies, and secure data handling procedures.
  4. Advertising Standards and Practices:
    • Local Advertising Standards Review: Evaluated compliance with Indonesian advertising standards and industry practices. This included reviewing guidelines on truthful advertising, prohibited content, and ethical marketing practices to avoid potential regulatory issues.
    • Regulatory Issue Prevention: Provided recommendations to ensure adherence to local advertising regulations, helping Go Mobile avoid common pitfalls and potential legal challenges.

Outcome Overview:

The comprehensive research and support provided by Double M enabled Go Mobile to operate effectively and in compliance with Indonesian regulations. By addressing legal and regulatory concerns, Go Mobile was able to focus on its core activities, including performance campaigns and creative services, while Double M managed compliance issues.

Key Results:

  • Informed Compliance: Delivered essential information on regulatory requirements, helping Go Mobile navigate the Indonesian legal landscape for digital promotion services.
  • Regulatory Adherence: Ensured Go Mobile’s operations complied with local laws and standards, reducing the risk of legal issues and regulatory challenges.
  • Data Protection Assurance: Provided guidance on data protection and privacy regulations, ensuring Go Mobile’s compliance with local data laws and safeguarding user information.
  • Advertising Standards Compliance: Reviewed and aligned Go Mobile’s advertising practices with Indonesian standards, preventing potential regulatory problems and enhancing market reputation.

This engagement with Double M facilitated Go Mobile’s successful expansion into Indonesia, allowing them to deliver comprehensive digital promotion solutions with confidence in their regulatory compliance.